Amsons Privacy Policy

Last updated: 9 August 2025

This Privacy Policy describes how Amsons Group Online Ltd (“Amsons”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal data when you visit, use, or make a purchase from our Shopify-powered website and online store (the “Site”), contact us, or otherwise interact with us. It also explains your privacy rights and how the law protects you.

If you have questions or wish to exercise your rights, contact us at:

  • Email: info@amsons.co.uk
  • Address: Amsons Group Online Ltd, 351-355 Coventry Road, Birmingham, B10 0SN
  • Phone: 0121 773 6446

Who We Are

Amsons Group Online Ltd is the controller of personal data processed in connection with the Site and our ecommerce operations, unless stated otherwise. Our registered address is 351-355 Coventry Road, Birmingham, B10 0SN.

The Data We Collect

We collect information that you provide to us, information collected automatically, and information from third parties. This includes:

  • Identity and contact data (name, address, email, phone)
  • Account data (username, password, preferences)
  • Order and transaction data (purchases, delivery, returns)
  • Payment data (processed securely by payment providers)
  • Technical and usage data (IP, browser, device, location)
  • Cookie and analytics data (see our Cookie Policy)
  • Marketing and communication preferences
  • Customer support messages, reviews, and inquiries

How We Use Your Data

We use your data to:

  • Process and deliver your orders
  • Provide customer service
  • Improve our Site and services
  • Send marketing communications (with opt-out options)
  • Maintain security and prevent fraud
  • Comply with legal obligations

Cookies and Similar Technologies

We use cookies, pixels, and similar technologies for site functionality, analytics, personalization, and marketing. Where required by law, we seek your consent for non-essential cookies. See our Cookie Policy for more details.

Sharing Your Data

We share personal data with trusted partners such as Shopify, payment processors, delivery companies, IT providers, analytics services, marketing partners, and legal advisers. We ensure all partners protect your data and comply with the law.

International Transfers

Your data may be transferred outside the UK/EEA. We use safeguards such as Standard Contractual Clauses and UK Transfer Addendums to protect it.

Data Retention

We keep data only as long as necessary for the purposes described in this Policy or as required by law. Marketing data is kept until you opt out or withdraw consent.

Your Rights

You have the right to access, correct, erase, restrict, or object to processing, request data portability, and withdraw consent. Contact us to exercise your rights. You can also complain to the UK ICO at ico.org.uk.

Security

We use technical and organizational measures such as encryption, access controls, and monitoring to protect your data. No system is completely secure, but we take steps to minimize risks.

Children’s Privacy

Our Site is not intended for children. We do not knowingly collect their data, and we delete it if found.

Changes to This Policy

We may update this Policy from time to time. Updates will be posted on this page with a revised date.

Contact Us

  • Address: Amsons Group Online Ltd, 351-355 Coventry Road, Birmingham, B10 0SN
  • Email: info@amsons.co.uk
  • Phone: 0121 773 6446