GDPR Notice

Last updated: 9th August 2025

This GDPR Notice explains how Amsons Group Online Ltd (“Amsons”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal data when you visit or make a purchase from our online store. It also describes your rights under the UK GDPR and, where applicable, the EU GDPR, and how to exercise them.

Who We Are & How to Contact Us

Amsons Group Online Ltd is the data controller for personal data processed via our website and ecommerce operations. Our registered address is 351-355 Coventry Road, Birmingham, B10 0SN. Email: info@amsons.co.uk. Telephone: 0121 773 6446.

What Personal Data We Collect

We collect identity, contact, account, transaction, delivery, marketing preference, technical, cookie, and analytics data. We do not intentionally collect special category data or data about children.

How We Use Your Data

  • To operate our website and process orders (performance of a contract, legitimate interests, legal obligations)
  • To maintain security and prevent fraud
  • To improve our services and user experience
  • To communicate with you and send updates
  • To send marketing communications (with consent where required)
  • To comply with legal and regulatory obligations

Cookies & Similar Technologies

We use cookies and similar tools for essential functionality, performance, personalization, and marketing attribution. For details, see our Cookie Policy.

Sharing Your Data

We share data with trusted providers for payments, fulfilment, analytics, marketing, legal compliance, and security. All partners are required to protect your data.

International Transfers

Where data is transferred outside the UK/EEA, we apply appropriate safeguards, such as Standard Contractual Clauses.

Data Retention

We keep your data only as long as necessary for the purposes outlined above, in line with legal requirements.

Your GDPR Rights

  • Access, rectify, or erase your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time
  • Complain to the ICO or your local authority

Security

We use encryption, access controls, and monitoring to protect your personal data.

Changes to This Notice

We may update this GDPR Notice. Significant updates will be communicated via our site or other channels.

Contact Us

Amsons Group Online Ltd
351-355 Coventry Road
Birmingham
B10 0SN
Email: info@amsons.co.uk
Phone: 0121 773 6446