Cookie Policy

This Cookie Policy explains how Amsons Group Online Ltd (“Amsons”, “we”, “us”, or “our”) uses cookies and similar technologies on our website and online store hosted on our website platform provider (the “Site”). It should be read together with our Privacy Policy, which explains how we collect, use, and share personal data. By using our Site, you agree to the use of cookies as described in this policy.

If you have any questions, you can contact us at: info@amsons.co.uk, Amsons Group Online Ltd, 351-355 Coventry Road, Birmingham, B10 0SN, 0121 773 6446

What are cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to site owners. Cookies can be “session” cookies (which expire when you close your browser) or “persistent” cookies (which stay on your device for a set period or until you delete them). Cookies can also be “first-party” (set by the website you are visiting) or “third-party” (set by a domain different from the website you are visiting, often for analytics, advertising, or embedded content).

We also use similar technologies like pixels, tags, and local storage, which we collectively refer to as “cookies” in this policy.

Why we use cookies

• Enable core site functionality and security, including shopping cart, checkout, user authentication, and fraud prevention.
• Remember your preferences, such as language, currency, and items in your cart.
• Measure and analyze site performance and usage to improve our products, services, and user experience.
• Track the sources of traffic and sales (attribution), including campaigns, referrals, and advertising effectiveness.
• Personalize content and, where applicable, tailor marketing based on your interactions with our Site.

Types of cookies we use

Strictly necessary cookies: These cookies are essential to provide you with services available through our Site and to use some of its features, such as secure login, cart, and checkout. Without these cookies, services you have asked for cannot be provided. These do not require your consent.

Performance and analytics cookies: These cookies collect information about how visitors use our Site, such as which pages are visited most often, how users move around the site, and if they receive error messages. We use this information to improve the Site’s operation and user experience.

Functional cookies: These cookies allow the Site to remember choices you make (such as your region or currency) and provide enhanced, more personalized features. They may also be used to provide services you have requested, like saving items to your wishlist.

Advertising and attribution cookies: These cookies are used to deliver advertisements and measure their effectiveness, as well as to understand the sources of visits and sales (e.g., campaign UTM parameters, affiliate links, and referral sources). They help us and our partners understand the performance of our marketing and to avoid showing you ads that are not relevant.

Social media cookies: These cookies are set by social media services that we have added to the Site (for example, share buttons). They can track your browser across other sites and build a profile of your interests. This may impact the content and messages you see on other websites.

Cookies set through our website platform provider and our apps

Because our store is hosted on our website platform provider, our website platform provider sets certain cookies to enable core functionality, security, and analytics. Depending on the themes and apps you use or interact with, additional cookies may be set. Typical examples include:

• Our website platform provider’s essential cookies (e.g., for cart, checkout, login/authentication, storefront security, and fraud prevention).
• Analytics cookies (e.g., our website platform provider analytics, Google Analytics) to help us understand how visitors use the Site and to measure performance.
• Marketing and attribution cookies (e.g., Meta/Facebook, Google Ads, TikTok, Pinterest, affiliate platforms) used to track campaign performance and sales sources.

The specific cookies used can vary over time and by user settings. If you want detailed, current information about the exact cookies in use on your browser, you can manage your preferences through our cookie banner or check your browser’s cookie storage.

Legal bases for processing (where applicable)

Where required by law, we rely on consent to use non-essential cookies such as analytics, advertising, and social media cookies. For strictly necessary cookies, our legal basis is our legitimate interest in operating the Site and providing the services you request (such as processing your orders and securing our Site).

How to manage your cookie preferences

On-site cookie controls: When you first visit our Site, you will see a cookie banner or preference center where you can accept all cookies or manage your preferences for non-essential cookies. You can change your preferences at any time by selecting “Cookie Settings” (typically available in the footer) or by revisiting the banner if it appears again.

Browser settings: Most web browsers allow you to control cookies through their settings, including blocking or deleting cookies. The method varies by browser. Please note that blocking some types of cookies may impact your experience on the Site and the services we can provide.

Third-party opt-outs: Some analytics and advertising partners provide their own opt-out mechanisms. For example, Google provides tools for managing Google Analytics and ad personalization. You can also visit industry opt-out pages for interest-based advertising, where available in your region.

Retention

Cookies remain on your device for different periods depending on whether they are session or persistent cookies and the purpose they serve. We strive to set reasonable retention periods, and where possible we configure shorter durations for analytics and advertising cookies. You can delete cookies at any time via your browser settings.

Do Not Track and Global Privacy Controls

Some browsers offer “Do Not Track” (DNT) or Global Privacy Control (GPC) signals. Our Site may recognize and honor such signals where required by applicable law. Even if not required, we aim to respect user choices expressed through recognized signals where technically feasible.

Third-party cookies and data sharing

We may allow third-party partners to set cookies to provide analytics, attribution, advertising, and social media features. These third parties may collect information about your online activities over time and across different websites. We do not control third-party cookies, and their use is governed by the privacy policies of the third parties that set them. You can manage your preferences via our cookie banner and your browser settings.

International transfers

If personal data is collected via cookies and transferred outside your country, we take appropriate safeguards as required by applicable law, such as standard contractual clauses or other mechanisms recognized by regulators.

Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, our business operations, or for other reasons. When we make material changes, we will update the “Last updated” date and, where required, notify you through the Site or by other appropriate means.

Contact us

Amsons Group Online Ltd
351-355 Coventry Road
Birmingham
B10 0SN

info@amsons.co.uk
0121 773 6446